Why Participate in MDACI’s ITF

Why Participate in MDACI’s ITF

We believe that international trade fairs provide the most effective route to market. International trade fairs provide a thriving meeting place for buyers and sellers from around the world and have been the key cornerstone of international business for centuries. They are the events where business is actually done!

 

Trade fairs, exhibitions and international events can be used as a powerful promotional tool for gaining exposure and new business opportunities in a new market whilst growing a business and reinforcing market position in an existing market. The value of face-to-face contact provided at events has never diminished and probably become even more prevalent in a time poor and virtual business world.

 

In fact participation at an international event can provide so much more for companies. Incorporating our expertise and experience, our clients have used trade fairs to:

 

•  Meet and obtain new clients

 

A well-organized event will bring 100s and 1000s of targeted visitors through its doors every day. Essentially, that means a one-stop shop of meeting people who are potentially interested in your products and services.

 

At trade exhibitions, potential customers – often very senior people who are otherwise very difficult to obtain an audience with – are at their most receptive. New products and services are now on their radar screens and this all works in favor of you, the exhibitor.

 

•  Launch a new product or raise the profile of your existing product or service

 

A well-organized event will bring 100s and 1000s of targeted visitors through its doors every day. Essentially, that means a one-stop shop of meeting people who are potentially interested in your products and services.

At trade exhibitions, potential customers – often very senior people who are otherwise very difficult to obtain an audience with – are at their most receptive. New products and services are now on their radar screens and this all works in favor of you, the exhibitor.
 

•  Launch a new product or raise the profile of your existing product or service

 

How else can you get face-to-face with 100’s or 1000’s of people and make them aware of your product or service?

 

The right exhibition can really market your product to your target audience.

 

Or you can treat it as a ‘road testing’ exercise – obtain feedback from senior people in your industry before engaging in further, and more costly, market building exercises.

 

•  Cost-effectively research your competitors, benchmark your product and check out the latest industry trends

 

You may be planning a new product but are not 100% sure of who and what your competition might be. Attending the right event will enable you to thoroughly check out what your competitors around the world are doing and also talk to industry insiders.

 

That’s significantly cheaper (and more practical) than flying all around the globe to conduct the research on your own and to the same extent a trade event provides.

 

•  Demonstrate your market commitment and increase your profile inthe market

 

As the old adage goes, people judge you by the company you keep. If you are already active in a market, what better way to demonstrate your commitment and success than by standing alongside your current agent or distributor? This not only gives you credibility in the eyes of other potential buyers, but also demonstrates that you are seeking long-term profitability, not just short-term opportunistic sales.

 

•  Capitalize on media coverage

 

Good quality trade events are well publicized and the local (and for larger events international) media are made aware of who’s coming and what is being exhibited. Trade magazines especially use trade exhibitions to report on and uncover new products and trends. You can also be pro-active and ‘lure’ the media at the event with the right sort of media materials.

 

•  Build and make the right contacts

 

Remember, a trade exhibition is a sophisticated market place of your industry. It is a concentration of senior people, key decision makers, buyers and sellers who can potentially affect your business.
 

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