Category Factors

Category Factors

Category analytics always vary by company. Absolute population is just one factor warranting consideration. Other criteria include size of the category, proximity to your producing plant, as well as per capita spending power. For example, most USA based exporters sell far more to Puerto Rico, an island with 4 million people, than they do to China or Brazil. As a result, some USA brand owners place a strategic focus on the Caribbean Basin countries adjacent to the USA and process only occasional opportunistic shipments to complex countries such as China. Sooner or later this Companies will suffer a production reduction and therefore low income due to market saturation.

 

MDACI role is to bring you the market close to your producing plant at the cheapest possible cost. 

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